Performers College

Branding Campaign

A performing arts college is a youthful and dynamic place. So a new, modern and dynamic brand was required. The icon element of the logo features the initial letter ‘€˜P’€™, the style of which is inspired by tracing dancer’€™s movements. Great consideration at the design stage was given to an animated version of the logo which would trace itself onto a screen. For more variability, four colours were proposed to be used with orange as the hero colour.