Performers College
Branding Campaign
A performing arts college is a youthful and dynamic place. So a new, modern and dynamic brand was required. The icon element of the logo features the initial letter ‘P’, the style of which is inspired by tracing dancer’s movements. Great consideration at the design stage was given to an animated version of the logo which would trace itself onto a screen. For more variability, four colours were proposed to be used with orange as the hero colour.

