An adaptable brochure aimed at multiple groups, used to target various demographics of potentials buyers.
Redwood Place New Homes
The brief was to design a pack of brochures for the Redwood Place apartments development in Sevenoaks, Kent. The brochure pack had to be modified and edited depending on the demographic of the potential buyer. Ground floor apartments were targeted at affluent retirees. Upper floor penthouses were aimed at younger professional commuters. We devised a system number of inserts to match the needs of the different target buyers.