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Identity and BrandingWe believe a logo should not only reflect the needs, qualities and positioning of the company, product or service, but also say something of its personality and go on to form its own identity. Whether working with an existing identity or continuing work with one we have created, we have continual awareness of branding. More than simply a logo, our branding development portrays the personality by means of factors such as slogan, type style and colour combination and so therefore correctly positions, enforces or strategically shifts buyer perception within the marketplace. |
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