Cummins Power Generation
An introduction to Cummins Power Generation came just at the time that the Marketing Communications Lead was looking for something a little more imaginative.
Following a series of improvements a range of generators was to be re-launched globally. The brief was
simple: come up with something more dynamic than the company was accustomed to seeing to ensure the launch event had real impact.
Our message focussed on the improvement of the products and how different, individual components were refined and perfected to perform their specific functions as well as is possible to achieve.
The result was a campaign which used a clean and clear design approach with dynamic images of some of the natural world’s best performers, perfectly evolved to out-perform their environments co-inhabitants.
Feedback was that the launch was extremely successful and well received. The attending distributors were enthused and embraced the supporting marketing material which they were supplied with and the Marketing Communications Lead was congratulated by senior management.